By: Ashley Luckee Lead Copywriter at Total Life Changes
Total Life Changes (TLC) is always striving to bring even more to its community and always strive to better its business practices and content. 2021 brought a whirlwind of events, challenges, enrolled customers and Life Changers, and live broadcasts.
TLC’s complete line of essential oils, blends, diffusers, hand soap and sanitizer were released at the beginning of the year. It took off during the first Total Life Essentials training at the virtual event and was celebrated in many ways.
Total Life Changes continued to roll out the red carpet at their events. They hosted a fully virtual event in February, then traveled safely to Dubai in March for an intimate event with international Life Changers. The TLC corporate crew then flew down to Miami to host a special Latin America-based event for the Wanderlust team. TLC then came back to headquarters and helped host another Latin American event. The team finally was off to Houston, TX, for their first hybrid in-person and virtual event, featuring acclaimed guest speaker and CEO of Advance your Reach, Pete Vargas.
Total Life Changes always makes sure to give back to those in need. At every event, they reach out to a charity and double the offerings made by their audience. Featured charities included Houston Food Bank and Pay it Forward. Other charities were also honored during the daily live broadcasts where Life Changers were randomly chosen to get $250 for them and a charity of their choice. In February, local teachers were also celebrated for all their hard work during these difficult times and given gift cards and TLC products to help them out.
TLC was honored by Direct Selling News by making it to number 17 on April’s Top 50 Domestic Momentum Rankings. This ranking measures what companies had the most social media growth in the last month. The company’s main social media page hit 500K likes, which is a fantastic milestone and looks to reward one random fan with a Peloton bike.
Director of Human Resources Alexa Soto was welcomed to the weekly broadcast schedule. Her new show “Presenting the Best You” premiered in April and features women’s empowerment, leadership, fashion, and much more.
An Enrollment Special was offered on April 19th through April 21st in honor of National Tea Day. Over 3787 were upgraded from customers to Life Changers and 6708 were enrolled as Life Changers, TLC’s term for independent distributors, for only $4.21, a tiny fraction of the cost of the typical enrollment price.
TLC also added a Health and Wellness Coach, Sara Hoffman, to their team. She focuses on bringing meditation, nutrition, and yoga practices to the TLC family and even has her show “Mindful Mondays” featured on TLC’s YouTube page.
Three Virtual 5K’s were hosted in February, March and April. Thousands of people worldwide joined in and ran or walked a 5K distance and engaged on social media to show their support.
Two publications were released as well, Momentum Magazine and Discover Magazine. Momentum focuses on the company as a whole and goes into detail about their humble beginnings, Core Values, events, retail challenges, and more. Discover Magazine focuses solely on the Total Life Essentials line of essential oils’ benefits and uses.
Total Life Changes never fails to disappoint their community and bring them the very best products, broadcasts and training. The company is always looking forward to the future and strive to represent its Core Values to the fullest.