About It's From The Sole
A story from our founder, Andre McDonnell, and what compelled him to create a charitable movement:
“In 2012, after playing basketball with friends, I spotted a homeless man with no shoes on his feet. A sense of urgency came over me that nudged my soul to take action. I took the sneakers off my feet and offered them to this gentleman. Feeling the same gravel that was under his feet, nothing compared to the gratitude he expressed with this small act of kindness and returned smile. It made me realize there are many unfortunate people similar to his man, without so much as a decent pair of shoes. I knew in my heart there had to be something more I could do to make their walk through life a little easier. From that one moment came It’s From The Sole.”
WHAT WE COLLECT
We accept shoes and sneakers that are new, used in good condition, or gently worn.
HOW WE COLLECT
We work with everyone from local residents and businesses to universities and schools to collect sneakers and shoes.
HOW WE CLEAN
We hand clean and launder all sneakers and soles to ensure they are in proper condition, including replacing old insoles and shoestrings.
HOW WE DISTRIBUTE
We distribute refurbished and new sneakers to those in need on an ad hoc and scheduled basis. Join us!
“Once ready for distribution, I would fill a rolling duffel bag, hop on the train and hand-deliver sneakers to the homeless in three locations of Manhattan – Port Authority Bus Terminal, Bryant Park, and Union Square – known as the ‘Love Triangle’.”